Articles in Marketing

Top Three Social Media Sites for Home Businesses


Here are some of the top social networks and the strategies that you should follow to market on them. Be sure to follow a data-driven approach.... Read full article

How Christmas Affects Businesses


When Christmas comes, everyone forgets what they’re doing and starts to celebrate. Some people start celebrating even before December! However, many people forget how it affects businesses.... Read full article

Quick Ways to Market a Service Business


If you are looking for ways in which you can market your service business to your community, here are some tips that you should take note of.... Read full article

What's Your Secret Weapon?

by Michael Katz on

I have a secret weapon that I use to market my business. I’m referring to my relationships and, in particular, my natural tendency towards staying in touch with people.... Read full article

Growing Your Online Business


Banner advertisements, website promotion, search engine optimization, and email marketing all fall under the umbrella of the term Internet marketing. Here is an idea for you that might really push you out of the box and be more creative.... Read full article

Market Your Business Through Email Campaigns


A recent government report found that 54% of small businesses use email marketing as a way to bolster their trade. It could be beneficial for your home business to consider email marketing to improve your chances of catching sales.... Read full article

Event Branding on a Budget


Both these campaigns are examples of event branding or experiential marketing at work. If you only have access to a tiny marketing budget as owner of a small business, event branding can be an excellent way to obtain bang for your marketing buck.... Read full article