5 Ways a Business Can Improve Brand Awareness

A business could have the best products or services on the market, but it will never succeed if people are not aware of the brand. Great brand awareness can transform a company purely on the fact that a large number of people are familiar with the brand and what they provide - the more people are aware, the more likely it is that a sale will be made. Brand awareness is also challenging to improve and can be a constant, going process, but there are a number of powerful ways that any sized company in any industry can boost their brand awareness and, in turn, reach their potential.


One excellent way to boost brand awareness and reputation is to sponsor something in the local community. This could be a charitable event, a local sports team or anything else where people from the community come together. Be sure to select something that is positive and non-controversial and also to get involved with the cause as much as possible. This will show that you are a brand that cares while also promoting your company.

Host An Event

Another powerful way to improve brand awareness in the local community is to host an event. A few examples include hosting a workshop, demonstration, a lecture or events like launch parties, BBQs, etc. These events enable you to invite people through the door, shake hands and show your brand's warmth and personality.

Online Marketing

Internet marketing practices like search engine optimization and pay per click adverting have become crucial in today’s internet-driven marketplace. Choose a reputable agency like clickintelligence.co.uk to handle your internet marketing campaigns for powerful and lasting results. This will improve your visibility online so that people from all around the world will become aware of your brand when searching for products/services that you can provide.

Social Media

Utilizing social media is also crucial for increasing awareness as it provides you with the platform to advertise, inform, entertain and engage with your target audience. Regular and relevant posts, communicating with those that engage with your posts and avoiding any controversy can have a huge impact. One of the most effective ways that you can use social media is to encourage people to “like and share” your posts - companies often incentivize followers to do this with competitions and promotions.


Promotional merchandise such as pens, mugs and coasters can also be an excellent way to increase awareness as they will, essentially, be constantly advertising your company and people love free merchandise.

These are all powerful tools for improving brand awareness and can be used by all companies whether it is a small start up or a large corporation. Brand awareness is integral to success as it increases the likelihood of making a sale while also improving the reputation of the company. In an internet-driven world, it is vital that all companies attempt to do this online, but there are also important offline ways to consider too, and when used together it will deliver powerful and lasting results.

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20 Aug 2018