6 Non-Negotiable Reasons Your Small Business Needs a Website
Small businesses do not have the same level of resources as a large corporation. As a result, the business owner needs to decide which expenses are essential and which ones need to fall to the wayside for the moment. One feature that should absolutely be part of your business plan is a high-quality website. You should also create Facebook and Twitter pages for your company, but without a website, you are going to be at a significant disadvantage.
1. Customers Weigh the Website Heavily When Determining Credibility
These days, most consumers determine where to do business by going online. Therefore, if you have a minimal presence online, then customers will likely not buy anything from you. In fact, 48 percent of consumers stated that the website design was the most important factor when figuring out credibility. This should be the first place customers go to where they can learn about your company’s awards, reviews and credentials.
2. It Is the First Place Consumers Want to Engage with the Business
Customers are becoming increasingly savvy. They want to conduct their due diligence before ordering something online. One of the first places they will go to is the business’ website. One report found that 63 percent of consumers engage with a company online first before purchasing anything. They may also go to other sites, such as YellowPages and Yelp, but an actual website serves as a valuable baseline.
3. You Need to Be Able to Answer Questions Quickly
You should have all pertinent information right there on the site, but there may be questions customers have. These days, people much prefer sending a question through an online contact form rather than actually calling the building. However, if your website lacks basic information, then consumers may not even bother calling. There are three important questions your website needs to answer immediately.
- What do you offer?
- Who are you?
- How are people supposed to get in touch with you?
4. You Need to Show Up in a Google Search
As an example, say a person wants to find a local clothing store. The only resource that person knows is available is to go to Google and find locally-owned clothing stores. Without a website, your store will not appear in those searches. Small business websites need to invest in high-quality search engine optimization, so their websites receive higher rankings on search engines.
5. It Serves as a 24/7 Marketing Asset
There are many ways you need to market your business to reach the widest consumer base possible. While you can certainly invest in billboards, radio ads and other methods, a very simple thing to do is to simply have a website. It is available 24 hours a day, and many people are on their smartphones for multiple hours a day. You may need to pay certain fees to keep the website operational, but it is a small price to pay compared to what you get out of it.
6. Social Media Is Simply Not Enough
Social media platforms, such as Facebook and YouTube, are constantly changing their algorithms for what businesses can and cannot do. As a result, it can be extremely difficult for a small business to shine through. Additionally, people are walking away from Facebook in big numbers. Engagement on Facebook has fallen significantly in the last year. While you can certainly have a Facebook page for your business, you need to do substantially more.
Small business owners may have a ton of objections as to why they believe they do not need a website. They may think it is too much money or that it is too difficult to maintain. At the end of the day, it is an investment worth making.