Amaze Your Diners with Stunning Digital Menu Boards
Local restaurants face an uphill battle. Compared to franchises, local restaurants have smaller marketing budgets, higher food costs without the benefits of bulk discounts, and lower brand recognition. But they continue to thrive; seven out of ten restaurants are single-unit, independent businesses.
Local restaurants enjoy an edge that chains don’t. They have better owner control and when they’re led by passionate people, it just means better food and service. They’re authentic and they appeal to diners who are looking to experience something new. While there tends to be a bit of buzz when a chain opens into a new region, once the lines die down it quickly becomes routine for new markets. Word of mouth, blog reviews, and social media put independent restaurants and home-based food businesses in the spotlight for far longer, while travel websites and user-generated review sites provide an evergreen source of advertisement, appealing to tourists and adventurous local eaters alike.
They can also learn what works and what doesn’t from the bigger chains, and one major change coming to the restaurant industry is digital menus. Digital menu boards have been appearing in restaurants across the world, especially QSR and fast casual restaurants where diners order from overhead menus. Franchises led the way, with multinational chains trying out digital menu boards in flagship locations earlier in the decade. Digital menu boards became better and more affordable as they quickly turned into an industry standard. Though they are cheap to invest in, you can attain Cashflot loans or funding from other companies until you start making the capital needed to take care of investments out of your own pocket.
Digital menu boards save costs and improve sales. Multinational chains like Burger King saw sales in London, UK locations increase as much as 64% when they introduced digital menu boards in 2010. Promotion integration and video displays have proven to be better than human sales representatives at upselling or pushing promotional menu items. HD displays also make food look more appealing in a crisper, cleaner image. Video integration helps display promotional videos across any number of screens. Perfect visual impact is more likely to reach customers at the point of sale and influence their decision.
Besides improving sales, digital menu boards create seamless messaging to restaurant customers, but they are far more expensive than the old style of writing on a perspex sheet. They offer features such as automatic dayparting, where screens automatically match offerings to the time of day. Traditional dayparting typically moves from breakfast or brunch options to the lunch/dinner menu, but any restaurant can target different crowds with dayparting, such as the “3pm slump” crowd with coffee and snacks or late-night menus.
Digital menu board company Netvisual is one supplier known for working with regional restaurant chains. Their digital menu boards are designed with easy content management in mind. They offer restaurants major cost savings with their web portal content manager. Restaurant owners can use the Netvisual web portal content manager to change prices, images, nutritional and allergy information, and promotional videos. That saves costs such as menu printing and graphic design. Local restaurants can also access full services from Netvisual including hardware, software, cloud-based service, remote management, tech support, installation, and custom framing options at affordable prices. Digital menu boards are becoming an essential part of any fast casual and quick service restaurant.