Articles in Marketing

What's Your Secret Weapon?

by Michael Katz on

I have a secret weapon that I use to market my business. I’m referring to my relationships and, in particular, my natural tendency towards staying in touch with people.... Read full article

Rethinking Small Business Marketing with Branded Gifts


It’s no secret that branded gifts are a great way to market your small business. Here are some branded gift ideas that are sure to leave a major impact.... Read full article

5 Ways a Business Can Improve Brand Awareness


A business could have the best products or services on the market, but it will never succeed if people are not aware of the brand. Here is why great brand awareness can transform a company.... Read full article

Growing Your Online Business


Banner advertisements, website promotion, search engine optimization, and email marketing all fall under the umbrella of the term Internet marketing. Here is an idea for you that might really push you out of the box and be more creative.... Read full article

Top Three Social Media Sites for Home Businesses


Here are some of the top social networks and the strategies that you should follow to market on them. Be sure to follow a data-driven approach.... Read full article

Amaze Your Diners with Stunning Digital Menu Boards


Local restaurants can learn what works and what doesn’t from the bigger chains, and one major change coming to the restaurant industry is digital menus.... Read full article

Event Branding on a Budget


Both these campaigns are examples of event branding or experiential marketing at work. If you only have access to a tiny marketing budget as owner of a small business, event branding can be an excellent way to obtain bang for your marketing buck.... Read full article

A List of the Best Places and Locations for Your New Roller Banner


If you are wondering what the best locations for your new roller banner are and where you can set it up for optimum usefulness, here’s a list to help you out.... Read full article

5 Clever Branding Tips to Help Expand Your Home Business


Branding is a fairly broad concept, but what it really comes down to is expressing who your company is and what sets you apart from your competition. As you establish your identity, here are 5 important ideas you should keep in mind.... Read full article

Rules in Product Packaging You Need to Understand


The kind of package that you use can affect how people will make their purchase decision. Here are some rules to ensure that your products are patronised by more consumers.... Read full article