The Best E-Commerce Platforms
Selling online is easy and incredibly profitable – but only if you do it right. Having a poorly made store, a suspicious layout, or simply not enough security can mean your downfall right from the bat. People love to buy online, but they are also very suspicious when using new brands that they do not know. That is why you need to ensure that all the trust factors are there. The most important of these factors is design and user-friendliness. If you cannot provide a beautiful and well-made store, after all, then how can you ensure secure purchases and great customer service?
When it comes to setting up this store, then, your first and arguably most important consideration to make will need to be which e-commerce platform you want to use. Some are more difficult to set up than others, but at the end of the day, it is up to your needs and budget.
Shopify is seen as one of the absolute best options out there due to its customization features, scalability, and price point. It is used by businesses around the world and can be adopted by your business as well. Not only does it offer a lot of in-house options right from the start, but you can also beef it up with Shopify apps that add more to your store with ease.
BigCommerce is another massive competitor, and offers a lot of the same features and customization options as Shopify does. It is just as clean, easy to use, and simple to set up as Shopify is, with the exception of a few more product features. This means that if you have a lot of different products on sale, you can add unique sort features for customers to narrow down their search.
When it comes to these feature-rich options, remember that it is best to rely on professionals to set your store up as you want it. Blackbeltcommerce.com can help you customize both Shopify and BigCommerce platforms, so if you are serious about growing your online sales, start there.
Shopify and BigCommerce are the top contenders for any professional store, but for those of you looking for budget options, you have Volusion and BigCartel. Volusion is easy to set up, easy to use, and cheap, but it lacks the professional customization features that make its competitors so attractive to businesses.
Big Cartel is a minimalist-first e-commerce store that aims to make the analytics of your site easy to see and use. It is not, however, great for growing sales. The only big plus in its favor is that it offers a free plan, so if you are looking to start a store with zero to very little start-up budget, this can be a good way to start.
Choosing the right e-commerce platform depends entirely on your needs and sales volume. If you expect maybe one or two sales a month, and are not banking on your store’s success, a cheaper alternative to the big players could work for you. If, on the other hand, you are an enterprise and need to process thousands of sales, you will want a great store with a fair and competitive enterprise, you will want to choose the best in the business. Both Shopify and BigCommerce have their options, so choose wisely and get a quote from each.