Creating the Right Website for You

It’s 2019. We’d be lying if we said that we weren’t living in a digital age.

From talking with friends to booking a holiday, to looking up that actor that you’re sure you recognise from somewhere, the internet isn’t just a part of our daily lives; it’s ingrained in them. Long gone are the days when word of mouth and the yellow pages were the only way to find businesses, with search engines ruling the way now.

With all this in mind, if your business doesn’t have a website, then you’re missing out on potentially millions of possible customers.

As any London web designer will tell you, your website is basically your digital shop front. If yours is poorly designed or not user-friendly, then you can kiss any significant online success goodbye. Luckily, there a few key areas you can check to make sure yours is doing the job. Keep reading to find out more.

A Good Design

They say beauty is in the eye of the beholder, but when it comes to web design, the same rules certainly do not apply. If you don’t know what you’re doing hire a less experienced designer, it can be easy for your design to become overloaded with colours, features and other unnecessary additions. Unfortunately, there isn’t one set of rules for web designs and what will work best for you will depend entirely on the type of business.

Websites also need to be updated frequently. Not only does content need to be refreshed periodically for SEO purposes but also to keep your site relevant. Times change and styles come and go, so what looked good when your website was first designed may not look so good a few years later. Plus, as a business, you’ll grow and change over the years, so you want to make sure all your marketing reflects that

Mobile Responsive

Did you know that last year alone, 52 % of all web traffic was generated through mobile? With this only increasing as 2019 rolls on, it’s never been more crucial to make sure that your website is optimised for mobile.

You might think it’s simple, but your mobile website can’t just be your desktop site but smaller. You don’t use your phone the same way you use your computer, so a mobile website can’t function in the same way.

Make sure to take advantage of a smartphone's features for your mobile website. Buttons and links should be easy to click, and there should be a clear click-to-call feature for your phone number so customers can call you immediately should they be interested.

E-commerce Features

Whether you hire a London web designer or not, they are probably going to stress the benefits of having an e-commerce website if you provide a product.

Whether you have ten physical stores or work out of your bedroom, having a website that can process orders is a great way to boost sales and spread your business. Online stores don’t have opening times so you can sell around the clock, plus more and more people are buying online nowadays rather than heading outside simply because of how convenient it is. If someone is looking for a specific product, most will search online first as it’s the quickest way to find what they’re looking for. If you’re a smaller business, this can be a great way to get discovered.

With most things being able to be done online nowadays, being part of the growing internet marketplace is a great way to increase your sales.

Response Time

With internet speeds only getting faster, people’s patience when it comes to loading times has dropped considerably. Just think about how annoyed you get when your internet goes down for even a few minutes.

The average load time for a web page nowadays is about three seconds, so if your web pages are taking longer, you’d be surprised how quickly people will click off. Not only will a slow website leave potential customers frustrated and slow down any potential online business, but it could also reflect poorly on you as a company. Many people can see a slow website as a reflection of your service or that you don’t take time to keep your site running smoothly. Luckily, there are plenty of online tools you can use to test your website’s load speed, like think with google.

Ultimately, a well-crafted website is one of the best investments you can make for your business as it can be one of the most powerful tools in your digital marketing arsenal... provided it’s well made. While you can make a website yourself from a template if you don’t have a large budget, it’s always good to consider the help of a professional web design company. Web developers will have the expertise and experience to design and develop your website to make it easy to use and responsive.

Make sure to keep on top of the ever-changing digital landscape as, in the end, your business will flourish if its online presence is maintained correctly.

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21 Mar 2019