Five Tips on How to Sell Your Home During the COVID-19 Pandemic
The new changes the coronavirus pandemic brought to the world are too significant and too sudden, affecting all the aspects of society. While many industries are following suit to these changes, real estate has also adjusted. Thus, a lot of homeowners are pulling their properties out of the market. However, not everyone who wants to sell their houses can do the same for various reasons.
People who had sold a house before already know that getting people to buy your house is no easy task. Add another layer of complication, which is the coronavirus pandemic, and it will just be more complicated now that we have to adjust along with the market.
The thought that the market is a seller market might give you some semblance of hope. But even then, you might still be worried that you will have a more challenging time trying to sell your house due to the current circumstances. That said, here are some tips to help you sell your house during the COVID-19 pandemic.
Cancel Open Houses
While this one might be obvious because many people are avoiding contact with strangers to avoid acquiring COVID-19, many people are still holding up open houses despite the risks. Yes, an open house viewing event is an effective way of showing off your house for potential buyers, but it might be deadly in these circumstances.
This is because there is no way to regulate how many people can view your house in a single event. Yes, you can limit the viewers to those who have a high chance of buying the house, but even then, it is still dangerous because you can never know who is infected or not. That said, with the advancement of technology, why not use other methods to show off your house?
Take It Online
As we’ve seen during these chaotic times, being connected using available resources is essential to keep in contact with other people. Everything can now be done online. With that in mind, you can also use the internet to sell your house without the risks of having people come to your property.
To start with, why not try to do a virtual tour of your house? A short but very informative virtual tour of the property you’re selling is one of the most effective ways of showing it. It’s better than having an open house viewing event in person. You can either record the whole ordeal or do a live stream in your social media accounts, like Facebook, YouTube, or other platforms.
Do a Lot of Advertisements
Since we are talking about taking it online, why not use other advertising methods to further widen your marketing reach? You can’t deny that a good advertising strategy is an excellent way to lure in more potential buyers. It’s a fact. And it can’t be truer during 2020, with most people spending most of their time online.
That said, this is no time to skimp on your advertising budget. You can check online for different approaches and methods of marketing so you can boost your reach. Also, you can ask the help of your real estate agent. They have the knowledge and experience when it comes to selling a home.
Even if you canceled all your in-house viewing events, that is no excuse for selling your house as is without cleaning it thoroughly. This is especially true if you are planning to live-stream your house tour for potential buyers.
Always remember that people don’t want an unkempt house. Many home buyers want to move in without the hassle of tidying a messy place. A dirty house can put off potential buyers.
Be Flexible Always
If you were caught on a long auction campaign right before the pandemic hit, you might want to look at other offers made pre-pandemic. Many market properties take too long to sell because of the lack of customers due to the health crisis. Thus, most sellers are looking back to the offers that have been made pre-COVID.
You can do two things: check the length of your campaign and scrutinize every offer.
Whatever platform you are selling your house in, the best offers often show up in the first week of the campaign. Unlike in a booming market where the offers are getting better and better as time passes by, COVID-19 has us looking at ready-to-go buyers from early on in the campaign.
While COVID-19 is still out there in the streets, we still need to sell our properties before their values decrease. Hence, we must do all that we can to adjust our campaigns with the current circumstances. The five tips mentioned above are just some of the things you can follow to have a smoother house sale. You can always look for other effective methods to sell your house sooner.
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