Top Three Social Media Sites for Home Businesses

Running a home-based business is very challenging at times. The biggest obstacle many home entrepreneurs face is reaching customers. Many businesses spend more time on marketing then they do actually serving their customers and producing goods.

The good news is that social media has made marketing much easier than ever before. There are literally hundreds of social media websites that home-based businesses can use to reach their target audience. There are also many companies that will do your social media marketing for you, such as Yakety Yak. However, it still requires quite a bit of work to build a network and brand on social media. You also need a well-thought-out strategy, so you don't want to waste your time on unnecessary tasks.

Here are some of the top social networks and the strategies that you should follow to market on them.  Be sure to follow a data-driven approach.


Facebook was founded over a decade ago. It quickly replaced Myspace as the world's number one social media site.

Facebook is a great website to reach customers of every demographic. Here are some things that you need to do to create a successful Facebook campaign:

  • Use lots of visual content. Facebook users have become numb to clickbait headlines. If you want to engage with your customers, your best option is to use captivating images.
  • Be genuine. Facebook is a platform for people to engage with their friends. You need to create honest posts that people will want to share with the rest of their network.
  • Give incentives. Why should somebody share your post with the rest of their network? You need to give them a good reason.

Marketing on Facebook can be difficult, especially for home-based businesses that lack a local presence. However, rewards will come if you stick with it.


Instagram is one of the world’s most popular photo sharing sites. According to a recent report on TechCrunch, over 800 million people use Instagram every month. Over 500 million use it every day.

It is a great site to market your business if you have lots of visual content stored in an asset bank. Try experimenting with different types of content. Simple images can work very well on Instagram. However, it is also a good idea to experiment with short videos and moving GIFs. You can create dynamic images with your existing pictures. You can stand out a lot more and really gain traction on Instagram, especially if you get automatic Instagram likes.


Frankly, Twitter is overrated as a social media platform. Many people use it because it is one of the three largest platforms on the Internet. However, the audience is very bright and can be difficult to engage with. Nonetheless, it is still effective if you know how to use it.

Here are the top rules for using Twitter to market your business:

Use eye-catching phrases. Unlike most other social networks, written content will make a huge difference. Images can play a role too, but your written content will make a bigger impact.

Use long tail keywords for SEO. Believe it or not, you can actually get your tweets to rank in Google if you choose the right long tail keywords. It also helps if you have plenty of people replying to them, so try to encourage others to participate. If your account is new, try paying some people on Fiverr to write responses to your top tweets.

Twitter can certainly work as a social network for home-based businesses. However, you need to use it wisely. If you need help with more than social media marketing, we recommend you get in contact with a branding agency. An outside company can help you amp up your marketing strategies to establish the overall image of your business.

Photo Credit: Depositphotos

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10 Jul 2018