What Are White Label SEO Tools?


White label SEO tools help many digital marketing freelancers and agencies to offer more services, scale up services for which they haven’t honed a process, outsource efficiently, and even lure in new clients.

While White Label SEO Tools have been around for years. And there are a number of great guides to using them, but particularly new freelancers and agencies don’t know enough about the powerful strategies (or even what white label is) to fully take advantage of this set of tools.

For individual freelancers and smaller agencies, white label can seem like something for the “big dogs.” This couldn’t be farther from the case. In fact, one of the best ways to grow from a small freelancer operation or early-stage agency is to adopt the right white label SEO tools.

So what is white label?

Within software and digital media, white labelling refers to the practice of offering tools absent any branding that can be customized to match you or your client’s brand. The underlying functionality of the tool is developed by the maker of the tool (whom you most often pay), and then you can replace their branding with branding of your choice and resell.

The core components of white label tools include:

  • A tool that you and/or your clients are willing to pay to incorporate into your workflow.
  • A tool that you can brand — and often host online — wherever you would like.
  • A tool that you have the rights to resell.

In essence, any online tool can be white labelled. But the most useful and widely commercialized tool types include the following:

  • SEO Auditing Tools
  • SEO Analytics Tools
  • Billing and Invoicing Tools
  • SEO Reporting Tools
  • SEO Dashboards
  • And entire platforms of the above tools

White label SEO tools can range from less than $100/month through $1,000’s. Though generally speaking one paying client will make up for the monthly cost of your tool.

And even though that may sound pretty sweet, we’ve found that many freelancers or agencies still don’t take the plunge as they don’t know when and how to apply white label tools for additional opportunity.

When To Utilize White Label SEO Tools

White label SEO tools can be adopted when:

  • An existing client requests a service that you don’t currently offer.
  • You want to be able to advertise an expanded set of offerings.
  • You want to automate some aspects of client onboarding.
  • And when you want to enhance the quality of an existing service without retraining or hiring.

Essentially the use of white label SEO tools revolves around a set of questions include ‘could I train a team member or myself to do this task?’ ‘Could we develop this functionality in a tool ourselves?’ ‘Should we hire someone new instead of utilizing a new tool?’ And ‘do we need to be able to brand this tool our own?’

Generally speaking, utilizing a new tool is much lower risk than expanding your team, and likely lower risk than training a team member. If a new service you can now offer through white label expands, then may be the time to bring on someone new.

So what are some specific scenarios in which white label SEO tools can bring value to your business?

Onboarding new clients can be achieved through offering a trial version of a white label tool, or offering white label services through a portal on your site. Assuming it’s a high-quality tool that is white labelled, this will reflect well on your brand and SEO acumen as well.

In particular, white label audit tools can present a way for clients to explore the search data of another firm on your site, and then be onboarded for some of YOUR services.

Many white label audit tools additionally provide automated prospecting audits for sites within a topical cluster. Simply input the type of site you’re looking to onboard and receive automated audits you can prospect with in your inbox.

Providing unique data solutions is a very strong “value add” that white label SEO tools can help you with. If your client is looking for value in SEO services and wants to see how SEO actions relate to their broader business goals, then white label tools with data integration services can be a great option.

Building your own data pipeline can be expensive and time consuming. A wide range of pre-built white label dashboard tools allow for you to pull in common SEO and analytics services, as well as custom data types that a client may provide.

Wondering how the backlink profile of a given page affects sales numbers? Mash up those data types. How about how click-through patterns match up with the number of downloads of your latest white paper? Same deal.

This is just to say that for the price of most common white label SEO tools, there are many value adds. And utilizing another organization’s tool is often the right choice over building your own for early-stage agencies and freelancers. The best part, white label ensures that your client can’t cut you out of the process. For all they know, that is your proprietary tool.

Ready to take the leap? Be sure to explore some of the top white label SEO tools out there. We utilized a number of resources in researching this article. Including guides on white label SEO tools here, here, and here.

Image by Diggity Marketing from Pixabay 

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10 May 2019